Advertising: From Barrio to Billboard

28 Feb

Still on the subject of Caracas, check out this billboard for Maggi, subsidiary of the multinational (and ethically dubious) Nestle.

Apparently they paid residents of this particular slum a nominal fee in compensation for plastering the Maggi logo over their houses, which sit above a major road tunnel. Nice one.

Thanks to Xpa [AgusValenz] for the pic.

Leave a comment

Posted by on February 28, 2009 in advertising


Tags: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: