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Advertising: From Barrio to Billboard

28 Feb

Still on the subject of Caracas, check out this billboard for Maggi, subsidiary of the multinational (and ethically dubious) Nestle.

Apparently they paid residents of this particular slum a nominal fee in compensation for plastering the Maggi logo over their houses, which sit above a major road tunnel. Nice one.

Thanks to Xpa [AgusValenz] for the pic.

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Posted by on February 28, 2009 in advertising

 

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