Eating: Monaco Bars

26 Feb

Obviously I don’t frequent 7-Elevens nearly enough. Because I didn’t know that Monaco Bars were back. Great, just as summer comes to an end.

The Monaco Bar is essentially vanilla ice cream wedged between two soggy chocolate biscuits (cookies) and has always been my crème glacée de choix on hot days. They are delicious – and besides, I have sensitive teeth and the biscuit protects my pearlies from pain.

The Monaco was replaced by the Maxibon for the best part of the last decade. Maxibons are a poor imitation, made with inferior ice cream and only half the soggy biscuitiness (the other half has replaced the biscuit with a boring – and thin – chocolate shell). I was willing to give them a go at first, but when they came out with that stupid ‘lickers’ ad campaign I was completely turned off.

A Monaco Bar’s beauty lies in its simplicity. Subtle gold packaging with just a hint of retro (thankfully retained) gives a slight feeling of superiority, especially when selected from a freezer full of fluoro packaging and creepy lions. Inside, the minimalist, two-tone aesthetic is like a modern apartment. And when you bite into that soggy, soggy biscuit and your teeth don’t start screaming in pain, you are, for a brief moment, truly happy.

Monaco, it’s good to have you back.


Posted by on February 26, 2009 in eating


Tags: , ,

2 responses to “Eating: Monaco Bars

  1. Mikeee

    February 27, 2009 at 12:22 am

    VERY hungry now: not even lunchtime yet

  2. cerre

    March 3, 2009 at 2:42 pm

    ice cream sandwiches…my favorite! so simple.
    ps: thanks so much for your comment on my blog. stop by again soon!!



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